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Techno-Classica Essen 2010 Exceeds the Expectations
Classic Car Market: Stable Demand on a High Level
Collectors from All Over the World Secure Historic Vehicle Rarities
The market for classic automobiles is showing that the globally difficult economic outline conditions are making no impression on it: The sector is still in full swing and the demand is proving to be stable on a high level. This positive conclusion was drawn by the organisers of Techno-Classica Essen 2010. For a total of 172,800 friends and collectors of classic automobiles, the world's largest classic car fair was the internationally most important meeting place for the 22nd time.
While Techno-Classica had already increased its internationality with the participation of the over 1,100 exhibitors from more than 30 countries, the proportion of foreign visitors also rose yet again this year. From Essen to every corner of the world - according to this motto, sold vehicles will set off on their journeys not only to European countries. Visitors from countries on all continents, including the internationally best-known collectors, purchased precious automobiles at the fair. For their new owners, they are holding out the prospect not only of fun and pleasure but also of a respectable profit - according to the experience in the last ten years, 5.67 percent per year on average.
"Mirror Image of the International Sector"
"Techno-Classica has thus clearly emphasised its position as the globally top- ranking trading venue for classic automobiles from all epochs, as the meeting place of the international scene and as the market barometer," according to Anton L. Franssen, Managing Director of S.I.H.A., the organiser of Techno- Classica.
"We have consolidated our lead as the premier fair anywhere in the world," stresses Franssen. "The impressive appearances of the historic sections of all the leading automobile manufacturers which presented milestones of automobile development at the fair as the international classic car forum of the automobile industry as well as the participation of the entire renowned classic car trade and of the leading restorers offered a mirror image of the sector on an exhibition area of over 100,000 square metres."
According to Franssen, the fair has proven to be a source of impetus for the whole automobile sector. And as a particular highlight within the framework of RUHR.2010, the Capital of Culture Year. Franssen: "With Techno- Classica 2010 which is a patron and showcase of automobile culture, we were very happy to make this internationally respected important contribution to RUHR.2010."
Treasure Chest for Automobile Nostalgics
Techno-Classica once more clearly emphasised that the oldtimer hobby is not necessarily a question of the bank balance and that both young and older people take pleasure in them. "The hobby runs right across all the social classes and income categories," stresses Franssen who has therefore elaborated Techno-Classica in a particularly diverse form.
Thus, not only collectors' automobiles (e.g. youngtimers and young classic cars with a cult status) were popular, for many as the "entry model" into the oldtimer hobby. Accessories, lifestyle products, automobile literature and a comprehensive range of new, used and replica spare parts on offer made Techno-Classica a veritable treasure chest for automobile nostalgics.
"Fascination of Classic Cars" Bonds People Together
How the common classic car hobby "bonds" people together was demonstrated by more than 230 clubs in which enthusiastic lovers of classic automobiles and two-wheelers exchange ideas and, with a lot of idealism, help each other out with repairs and spare parts. Their lovingly and creatively designed booths were once again popular contact points for the visitors during their time travel through the history of automobiles. As is tradition, the most beautiful and most original club booth was honoured once more. The "De Trabi Frönde Niederrhein" club from Willich was chosen as the winner.
The Next Dates:
The 23rd Techno-Classica will take place at Messe Essen from March 31 to April 3, 2011, with the Preview and Press Day on March 30, 2011 (2 p.m. to 8 p.m.).
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